The sugar association states that the Splenda advertising and marketing campaign has led many people into believing that the substitute is Ďas natural as sugarí when in fact this is a false claim. The association states that millions of dollars has been spent on advertising and marketing for Splenda, and all the glossy advertising has led to millions of people believing these false claims.
Splenda marketing materials state that Splenda is made from sugar so it tastes like sugar. However, the sugar associationís response to this claim is: "Splenda is a hydrocarbon containing chlorine; it is not sugar, and it is not natural. It is in fact an artificial chemical sweetener." The association wants the makers of Splenda to re-think its advertising and marketing and to stop making these false claims.
The sugar association also confirmed that the success of the artificial sweetener, fuelled by the advertising, has resulted in a financial hit on the sugar industry. "It is clear that thousands of sugar growers in the United States are suffering financially because of consumer confusion thinking Splenda is natural."
Topic Added June 27th, 2005
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